As a relatively new start-up website for the American version, Al Jazeera has started on a good foot. With cool-toned color schemes and its ornate logo, A.J. gives American and British based news reporting a bad name. Al Jazeera is gaining interest and momentum in the world of journalism. Since they base their reports on facts and unbiased opinions, their branding must also say so.
The content of the articles is precisely places throughout the entire website from top to bottom. There is an outlined border surrounding the text, the text remains level and packed very nicely. This is somewhat unusual for me to see since most websites tend to cut off their columns at different heights especially towards the bottom. A.J. could be doing this intentionally to show that their graphics are just as carefully placed as their stories are carefully researched and reported.
Miniature images are aligned with their title and category which the article falls under. This is convenient for the reader since A.J. is a new site and showcasing the offered categories can entice readers to continue to visit their preferred section.
To keep up with the evolution of news stories that news publishers face on a daily basis, A.J. has links to whatever is currently trending, online or coming up.
Much like CNN however, there are several editions available to the reader which can allude to diversity among the audience.
The website is simple and clean, but still looks like it is still in its baby stages of becoming a fully accredited website. A little more design would tremendously help the website's appeal. Whether it be stronger graphics, more lively photos, a rotating screen or even something as simple as adjusting the font height or color could add more dimension to the page.
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