Judging CNN's homepage Published by Unknown - On 2:24 PM - This post haved 0 comments

 

CNN may once have been the world's leading source for national and international and broadcast news, but in my former post, I mentioned the newly founded U.S. version of Al Jazeera is gaining credibility and followers.

Recently, I have heard viewers express their displeasure with CNN. Audiences have criticized the network since it has shifted its focus to providing more pop culture events instead of reporting hard news. Even when news is reported, some critics claim that the liberal agenda is shining through and breaches the journalist code of standards of neutralism.

If CNN wants to compete with AL Jazeera and remain faithful to its fans, its content both on air and off, must be professionally produced but also intriguing.

Unlike Al Jazeera America, CNN's homepage is saturated with interactive advertisements that are exceptionally distracting and bothersome to the reader. In an effort to gain more readers, especially from a younger generation, perhaps CNN could incorporate those interactive features found in the advertisements and use them for their features instead. This strategy may seem juvenile, but design features could save CNN's brand and increase interest while highlighting their best stories.

The content is very squared off throughout the website, which is very appealing and concise. Clearly, CNN's designers follow the box rule.

The site has its trending topics along the top of the webpage and also includes a live streaming of what is on t.v. which is very unique. Additionally, the categories of the articles are listed on the top and middle of the homepage-which ensures that readers will see the content not once, but at least twice while scrolling.

There are quizzes, polls, stock market information and weather information on the far right side-graphics that make sure they appeal to a broad audience.

While CNN can take a lesson from Al Jazeera in terms of content, reporting hard news and remaining neutral, CNN can also take a page from CNN's book by adding more features like CNN has on their homepage like the polls, videos, and reports about the market and weather.