While Allure may not be the most advanced looking web design, especially for one of the nation's leading women's magazine, the website offers some simple detail while adhering to the main design rules.
For an online magazine, Allure seems to be following the newspaper guidelines of design. For example, it follows the box rule pretty thoroughly almost throughout the entire website as you scroll down. The colors remain faithful and complimentary to the magazine logo. The rule that it "bends" a bit is the two font rule-a rule stating that a publication is only limited to two types of fonts. Allure, however, varies that rule and breaks up the text and design by using the same font, or similar style, but bolding the headings, varying it in size or, occasionally, using a cursive font for a more feminine touch. The cursive may be perceived as unprofessional in some instances, but in this, it carries over well since it is after all, a beauty magazine intended for women.
The graphics are neatly placed into three seperate columns. This allows maximum usage of space, but is also appealing to the reader and clear to view. This does give a more "newspaper-y" feel which may be a downside.
Allure also has interactive features such as a poll and videos ranging from how-to's and features.
As a critic, this webpage is off to a good start in terms of content , but as far as creative layout goes, there is a long way to go.
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